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Overview

Patrin Pharmaceuticals, a healthcare company specializing in over-the-counter and prescription treatments, approached me to design professional, compliant, and brand-consistent product labels for a new line of supplements and medications. The goal was to create a cohesive visual identity across multiple SKUs while maintaining regulatory accuracy and pharmaceutical trust.

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Goals

  • Establish a modular label system for multiple product formats

  • Ensure FDA-compliant hierarchy and legibility

  • Visually communicate clinical trust with a warm, approachable aesthetic

  • Differentiate product types clearly while maintaining brand consistency

Box Construction

Challenges & Solutions

Challenge 1: Balancing brand consistency across very different product types
Solution: A shared layout grid + color-coded header system helped unify the family without sacrificing utility

Challenge 2: Managing large amounts of regulatory copy on small packaging
Solution: Implemented a tightly organized hierarchy with precise font scaling and spacing systems

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Outcome

  • 10 complete products launched with FDA-ready packaging

  • A scalable label system developed for future formulations

  • Improved internal team handoff and template adoption

  • Positive feedback from pharmacists and sales reps citing easy readability and clean visuals.